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Throughout my career I’ve run my  own small businesses, consulted with small business owners, and built software for small business users. I’m one of the biggest small business advocates you’ll ever meet. The passionate entrepreneurs who decide to launch and run their own businesses are the force that drives this world forward.

One of my favorite things about small business owners is that they’re natural do-it-yourselfers. As a small business owner yourself, you’ve probably learned that in order to get something done right, you oftentimes have to do it yourself.

In this article I’ll show you how to take your web marketing results into your own hands.

Although it’s common to assume that web marketing should be handled by thetechies, don’t make this huge mistake. Your knowledge about your business make you the person most capable of generating big web marketing results – more sales leads and new customers for your business.

Small business owners who use this process acquire new customers at drastically lower costs than buying visitors through cost-per-click ads. Our research shows that following this process over one year produces high quality free website trafficequal to that from a $100,000 paid search engine advertising campaign.