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Choose the Right Keywords

Choose the Right Keywords For Your Business

In web marketing, keywords are the building blocks of success. Having the right web marketing strategy really just boils down to having the right list of keywords. It’s that simple.

Your best keywords are the words that your customers are already using.

Ask a few of your customers how they describe your business when talking with friends. Pay special attention to the words they use and write them down.

Think about the problems that your prospective customers are experiencing that your business can help them with. Add descriptions of those problems to your keyword list too. For instance, if you are a locksmith, you would write locked out of my car or need to change the locks on my house.

If your business serves a local region make sure to include all of its names too. For instance Chapel Hill, North Carolina is also referred to as part of the Triangle Area of North Carolina, and Central North Carolina. Create multiple versions of each of your existing keywords by adding the region names at the end, like locked out of my car chapel hill north carolina and locked out of my car triangle area north carolina.

You should have 25-50 words or short phrases in your list now (each on its own line). Copy your list and paste it into the Google Keyword Tool to see which keywords have the highest volume of searches and lowest level of competition.

Find the ten keywords that have the highest search volume and the lowest level of competition. You now have the perfect web marketing strategy for your business.

Let’s get started implementing it.